Social media is where it is at!
Social media is DEAD!
Social media is FREE!
Social media has NO ROI!
Businesses are expanding because of social media!
Businesses are wasting their money on social media!
SOCIAL MEDIA, social media, social media, BLAH blah blah.
Everyone has an opinion on whether Social Media is helping businesses grow or is just a waste of money. And everyone is wrong.
Why? They have the word wrong. Chances are, you do, too.
MEDIA VERSUS NETWORK
What happens if we changed the word media to the word network?
Media = an avenue through which you broadcast content and advertising
Network = a connection of people who can help each other out
Which word more accurately describes Facebook, Twitter, Pinterest, Instagram, et al? A network of connected people sharing with each other or a medium with people waiting to be told what to do or think?
Would you use Social differently if you saw it as a networking avenue instead of a medium onto which you broadcast your message?
Would you use Social differently if you were trying to connect to people and connect them to resources and other people instead of just telling your story?
Would you use Social differently if you saw it as a way to have two-way conversations and see how others could help you, rather than just a platform to tell them what you're going to do?
Would you use Social differently if you were trying to help instead of just trying to sell?
Change the word and you'll change your focus. Change your focus and you'll change your effectiveness.
Social Media is DEAD. But the Social Network is alive and kicking!
PS The best way to grow your Network is TRUST. When you engage without selling, when you help and share without financial gain, when you ask more than you tell, when you show that you are listening, when you are real and genuine and not always "on message" then you will gain the trust of your network.