Friday, December 27, 2013

Many Happy Returns

Returns are one simple way to set your store above the rest in terms of customer delight. The more you can do to make a customer happy while making a return, the better.

Here is what I reminded my staff regarding returns...

MANY HAPPY RETURNS

Actually, we hope we have very few returns, but we do know we will have some returns. I want all of them to be as happy as possibly. Here are some ways to make them Happy Returns.

Yes, we will take it back! Don’t worry about the customer’s motive, whether it is opened/damaged/re-sellable, etc. First and foremost make the customer happy by saying yes. Some items we can re-package to sell. Some we will get credit from the company. Some we can steal parts from to fix others. Some we can use as demos. Some we can donate to places that take used toys.

Yes, we will refund your money! If you have a receipt. Otherwise we will gladly give you a store credit good on anything at any time. This is one area where you might get someone demanding money back even without a receipt. If they are being really pushy about it, just give them cash back and send them on their Merry Way. (Get them out of the store as soon as possible.)

Apologize! Someone is bound to come in saying we ruined their Christmas because we sold them an obviously used/broken toy. Well, no, we didn't. Not on purpose. But that doesn't matter. Apologize. Say, “I’m really sorry that happened. What would you like us to do to fix this?”

Fix it! This can be tough. We might be out of what they need. It might be a part that needs to be ordered. But do whatever is in your power to fix it.

If we have the item in stock—swap it out for them, parts or the whole thing, whichever is easier.

If we do not have the item, you can offer to order replacement parts. Often we can order them directly through the company and have them shipped to the customer. You can check online or on the phone while the customer is right there.

If we cannot order the part or replace the product, offer them a store credit or a refund. But most of all apologize.

Remember this order…

  1. Make the customer happy.
  2. Tell me later what you did.

-Phil Wrzesinski
www.PhilsForum.com

PS You might not make everyone happy. There are always unreasonable people and just plain rude people. If you have tried your best and nothing seems to be working, do whatever it takes to get them and their negativity out of the store as fast as possible before they infect anyone else. Take the loss if necessary. Handle it with professionalism, kindness and respect regardless of how they treat you. Remember that other customers are watching and judging you and your character. Show them what you got!

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