Jeff Foxworthy cracks a wonderful joke about a financial planner who advises that you take half your earnings and shove them under a mattress and the other half down to the track and bet it on the dog "who does his business just before the start of the race."
You laugh because you know there is some truth in that last statement. The dog who does his business is going to be better suited to run a fast race.
Your race is about to start. Have you done your business?
Have you looked around the store to see what is old and out-of-date, broken and need of fixing? Get it fixed now.
Have you identified the must-have items for your store? Order more of them now.
Have you crunched your numbers to see how much you need to buy between now and Thanksgiving? Get out the calculator and a pencil today and do a little math.
Have you sat down with each staff member to show them what it will take for them to get to the next level? Set aside some time in your calendar starting Monday.
Have you updated your website? Have you planned out your events? Have you ordered giftwrap and bows and bags? Have you crafted your message? Have you plotted out your staffing needs?
The race will start whether you are ready or not.
Your chance of winning goes up when you do your business before the race.
PS September is a great time for doing your business. The kids are back in school. There is a collective sigh in September between the Back-to-School season and the Holiday Rush. Make a list of everything you do this September. Write it all down. When you can look at what you did this month, you'll quickly see whether what you are doing is leading you to a better November/December or not. Plus, you'll have a good reminder for what to do next year.