Monday, September 30, 2013

Four (Cheap) Ways to Make Your Store Look Fresh

When was the last time you changed things up? Is everything where it was last year? Even if the products have changed, if you haven't moved the categories around since last year, your store looks soooo 2012.

Yet, in a store like mine, where we have huge sections and categories, just changing the merchandising around can seem a daunting task.

Here are four simple and inexpensive things you can do that will make your store look fresh, new and exciting.

  1. Paint a Wall. Not the whole store, just one wall. Paint it a wild and fun color. Something that ties into the merchandising of that area. A gallon or two of paint and a Sunday afternoon is all it takes to brighten up the place.
  2. Put a Planter with fresh flowers out front. Fresh flowers equals fresh store. You can even talk to a local florist or nursery about having them supply the planter and flowers in exchange for putting "Flowers by _______" on the planter.
  3. Put a Table Cloth on your main display. Not only does it change the look and feel, while also covering up the cracks and scratches, it highlights the product on that display and raises their Perceived Worth.
  4. Refresh the Signage. Take down every paper sign in your store and reprint them from your computer. (The investment in a good color printer pays for itself on this one). 

People want to shop where the buzz is. People want to shop where it feels like things are happening. If your store looks like last year, you won't get that buzz. You're already buying new products. Might as well send a few more signals out that your store is fresh and exciting. You'll probably get some Word-of-Mouth, too, so consider anything you spend as an advertising expense.

-Phil Wrzesinski
www.PhilsForum.com

PS I have some other ideas I will share later, but they cost just a bit more.

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