Saturday, September 7, 2013

Don't Be the Little Piggy

We all know about the little piggy. He went wee, wee, wee all the way home.

As you craft your message for your potential customers this fall, don't be the little piggy. Take all the "we" statements out of your marketing and change them to "you" statements.

We've been in business since 1949.
You want a company that will be there with you for the long run.

We have great customer service.
You will never wait more than 30 seconds on hold to talk to an agent.

We are licensed.
You want a provider who not only stays current with licensing, but takes extra classes to stay ahead of the changes in your system to make sure you are never down.

We offer the best products.
You will find award-winning products like the...

We have time-saving services.
You can get your products giftwrapped for free in less time than it takes to walk in from the parking lot.

We started our business because we...
You want a business that understands your needs, who thinks like you...

The most powerfully seductive word in the English language has only three letters and none of them are an x.

Y - O - U

Make your customer the star of your web copy. Make the customer the star of your print copy. Make the customer the star of your radio copy. Make the customer the the star of your social media, your email marketing, your in-store signage.

You're already making the customer the star of your business. Now make her the star of your marketing.

-Phil Wrzesinski
www.PhilsForum.com

PS When you talk about your customers, remember to do these three things.

  1. Tell them specifics. Specifics are more believable and lend credibility.
  2. Tell them why. People like to know why you do what you do.
  3. Speak to the heart. Emotional connections are strong. The mind will use logic to justify what the heart has already decided.
Go back and read the You statements above to see what I mean.



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