As you craft your message for your potential customers this fall, don't be the little piggy. Take all the "we" statements out of your marketing and change them to "you" statements.
You want a company that will be there with you for the long run.
You will never wait more than 30 seconds on hold to talk to an agent.
You want a provider who not only stays current with licensing, but takes extra classes to stay ahead of the changes in your system to make sure you are never down.
You will find award-winning products like the...
You can get your products giftwrapped for free in less time than it takes to walk in from the parking lot.
You want a business that understands your needs, who thinks like you...
The most powerfully seductive word in the English language has only three letters and none of them are an x.
Y - O - U
Make your customer the star of your web copy. Make the customer the star of your print copy. Make the customer the star of your radio copy. Make the customer the the star of your social media, your email marketing, your in-store signage.
You're already making the customer the star of your business. Now make her the star of your marketing.
PS When you talk about your customers, remember to do these three things.
- Tell them specifics. Specifics are more believable and lend credibility.
- Tell them why. People like to know why you do what you do.
- Speak to the heart. Emotional connections are strong. The mind will use logic to justify what the heart has already decided.
Go back and read the You statements above to see what I mean.