The hard part is trying to explain it. The elevator pitch takes too many floors. Although I read the book in one sitting - I was already pumped up about it, having seen the presentation by Roy twice and by Michael once - most people are looking for a simpler, quicker way to understand this swing between a Me and a We generation.
Thanks to the folks at PendulumInAction, here is a simple graphic that explains it quite well.
|Click to get complete graphic...|
Thanks Leigh Jeffery for putting this together!
PS Warning: Reading and understanding Pendulum can be hazardous to your mental well-being. Often readers are left with a feeling of dizziness, followed by a frustration caused by instantly seeing evidence of this pendulum swing all around you even when you are not looking.