Yesterday afternoon I watched my son run a cross country race in the rain. Some of the hundreds of spectators had umbrellas, some had raincoats, some had no protection at all. I read the weather reports. I had an umbrella and a raincoat.
After the race that same son had to rush to the football stadium to march with the band. The band wore full length rain jackets with hoods. It rained so much the woodwinds didn't even play. I added rain pants, a warmer shirt and a hat to my umbrella and rain coat. Some people in the stands had nothing more than a jacket without a hood.
This morning my other son had a soccer game. He was the only kid on the soccer field wearing a rain coat.
Sometimes it rains. Life still goes on. The cross country team runs. The football players play. The band marches. The soccer game happens.
Some people are prepared for the rain. They read the weather report and dress appropriately.
Some people don't. They hope the game or meet is canceled. They pray the weather will change. They make do the best they can and pretend it doesn't bother them.
Are you reading the weather report for your business? Are you prepared for the storms? Or are you just praying and pretending?
PS Storms can be economic crises in your hometown, vendor issues, competition coming to town, over-buying, or even under-buying, cash-flow problems, profit problems. Every business has storms. The best businesses have umbrellas and rain coats ready to handle those storms. One way to stay prepared is to make a list of storms you might have to face and find the appropriate "umbrella" for each one.