Here is a phrase you need to tune your ears to hear.
"But no one else does it that way..."
That phrase is money. Gold. Pure platinum.
To do something remarkable, you have to do something worth remarking. Nobody remarks on the stuff everyone is doing. They only remark on the stuff no one else is doing.
So keep listening for that phrase. When you hear it, that is your opportunity to be remarkable.
PS Word of Mouth is simply People telling other People what You did. Do something Shareworthy.