Seems like I have been giving the same advice to many different types of businesses lately. I hope I'm not becoming a one-trick pony. The advice is solid, though. In fact, I believe it is the foundation to everything else you do for your business.
It is the foundation to the type of products you sell.
It is the foundation to the type of services you offer.
It is the foundation to the way you design and decorate your store.
It is the foundation to the type of people you hire.
It is the foundation to the training you give your staff.
It is the foundation to the way you serve your customers.
It is the foundation to the way you market and advertise your business.
It is the foundation to every decision you make for your business.
Do you know your Core Values? Do you have a Character Diamond? (Hint: they are one and the same.)
Read this eBook first (it's free). Then download these worksheets (also free). You'll have a Character Diamond to guide you in everything you do. (If you have any problems with this, send me an email.)
Why do I give this info away free? So that all the rest of the stuff we discuss will make infinitely more sense. I have way more than one trick* in my stable. This is just the first one you have to figure out to be able to get all the other ones right.
PS *It really isn't a "trick". I don't believe in tricks. I believe in a solid foundation based on smart principles that never change. And this foundation is the basis of everything I do both in my toy store and right here on this blog. That is why it is the first download on my Freebies page.
PPS I also have to give a lot of credit to Roy H. Williams aka The Wizard of Ads and David Freeman for teaching this stuff to me in the first place.