That law is accepted as fact. It is a Universal law. That means it applies to everything.
Including your business.
Force = Mass x Acceleration
Impact = Size of idea (mass) x Speed at which it is delivered (acceleration)
If you have a great business idea and you deliver that idea quickly and succinctly, you will make a big impact. If you have a lousy idea and take forever to deliver it... Yeah, you get the picture.
You can even break that down to your advertising. Do you know why sound bites work so well? Big idea delivered in few words. Build your ads the same way. Make it about one and only one really big point. Deliver that point as simply as possible. Watch the needle move.
Tap into the laws of the universe and you can make them work to your advantage.