Sunday, December 11, 2011

Someone Is Lying to Me

My favorite gas station just changed all their pumps to Pre-Pay.

The clerk told me it was a corporate decision. She had no choice in the matter. She also told me that she had been getting flak all day long for it. She did not like it. Neither did the customers.

But somebody at the home office thinks that pissing off customers and upsetting the employees is a necessary way to do business.

The part I really do not understand is that every time the general public complains about price-fixing in gasoline, we are told by these gas stations that they do not make any money on the gas, only the soda and snacks they sell inside the store.

Yet, they just gave me an excuse to not have to set foot in the store again. I just swipe my card at the pump, get my gas, and go. Probably will be good for my diet. Probably will not be good for their bottom line.

So either they are having a rash of drive-aways or they really are making money on the gas. I think we would have heard about the former. Somebody is lying to me.

But it begs the question we all should ask about our business. Where do we make the money? And are we setting up barriers to our customers that keep them from giving us that money?

I think that second question is the driving force behind this corporate decision.

-Phil Wrzesinski
www.PhilsForum.com

PS Yes, you should put your best, most profitable merchandise in the best location in the store. Start there and build everything else around that focal point. That is the number one rule to merchandising. For more rules and thoughts on merchandising, download my FREE eBook Merchandising Made Easy.

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