Friday, June 10, 2011

How I Am Marketing the Birthday Club

Thought it might be insightful to show you all I am doing to market the launch of our Birthday Club at Toy House.


  • Facebook - This is where I did a lot of research and also where we first announced it.

  • Email - I use Constant Contact to manage my email list. This particular email was the most-opened email I have sent.

  • Press Releases - I have 80 email addresses just for press releases; newspaper contacts, radio, TV, business leaders, people who publish newsletters, local organizations, etc.

  • TV - I am the daily sponsor of the JTV Birthday Club on the Bart Hawley Show. They put up a slide on the air at the end of their Birthday Club segment telling people to sign up for our Birthday Club. Plus, I will be making a live appearance next week on the show to talk about it.

  • Local Message Boards - my wife posted the announcement on two local message boards and they both immediately had positive reactions.

  • Radio - I will be doing a couple interviews on local radio soon to talk about the Birthday Club. Part of that is because I do a lot of radio advertising. Part of that is because I have cultivated relationships with our local deejays. I might run a radio ad later, but only if I think I need the extra publicity.

  • Website - Our web guy put it up on our website in conjunction with the launch. Thanks Steve!

  • In-Store Signs - We have signs all throughout the store advertising the Birthday Club.

  • This Blog - Sure, it's more of a backdoor way of marketing, but I have customers and local people who read this blog and have learned about the Birthday Club from it.

  • Word-of-Mouth - The buzz both online and in person has been huge.
Sure, that might seem like a lot of work. But much of it is simple enough to do. And all it really cost was time.

Results? Over 150 sign-ups in the first three days.

You don't need a big advertising budget to market your business. You need some time, some ingenuity, and a great message.

Phil
www.PhilsForum.com

PS To learn other affordable ways to market your business, check out my three free eBooks
Main Street Marketing on a Shoestring Budget
Baby Store Marketing on a Shoestring Budget
Non-Profit Marketing on a Shoestring Budget.

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