Thursday, May 26, 2011

Convenience Versus Experience

A Convenience Store is always located on the easiest side of the road to pull in or pull out, no-hassle driving.

An Experience Store has you drooling with anticipation as you wait at the light to pull in.

A Convenience Store carries all the same merchandise you would expect to find anywhere, the most popular items, the most requested items.

An Experience Store is full of unique and wonderful treasures, amazing merchandise you haven't seen.

A Convenience Store is open early and late, enough hours to be there exactly when you need it.

An Experience Store is open long enough for you to be able to take the time to explore all those treasures leisurely and when it fits in your schedule.

A Convenience Store has a staff that knows where everything is, and can get you through checkout in a hurry.

An Experience Store has a staff that also knows what everything is and how each product fits or doesn't fit in your lifestyle, an can also get you through checkout in a hurry (because when the shopping is done, there's no time to waste).

A Convenience Store wants your trips to be quick, painless, anonymous.

An Experience Store wants your trips to be comfortable, engaging, and relational.

A Convenience Store treats the customers as transactions, maximizing speed in the process.

An Experience Store treats the customers as people, maximizing comfort in the process.

A Convenience Store is measured by how little time you want to spend there.

An Experience Store is measured by how much time you want to spend there.

A Convenience Store is on the way to or from a Destination Store.

An Experience Store is a Destination Store.

Whichever you choose, now you know what is expected and what you need to do.

-Phil

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