At many conferences we have breakout sessions - three or four different topics and speakers from which you can choose.
I struggle with these because I usually want to attend more than one, and cloning has not reached the level to allow me that luxury. And trying to decide between one session and another is tough.
I need your feedback here...
I'm going to give you four options for sessions you could attend. For the sake of argument, let's assume all the speakers are well-qualified to talk on their respective subjects and you can only attend one of those sessions.
Which session will you attend and why?
Session #1 - Marketing & Advertising on a Shoestring Budget
Learn the smartest ways to get the most out of your limited advertising resources. This class will show you how to use Social Media the right way, teach you new ways to market your business without spending a dime, how to get a guaranteed return on the money you do spend on advertising, and why you're not getting the word-of-mouth you think you deserve (and how to change that). Every attendee will leave with at least four inexpensive ways to increase traffic and sales that they can implement right away.
Session #2 - Everyone has Customer Service, You Need Customer Delight
This session will show you how to train your staff to consistently give your customers far more than they expect. Topics covered include how to meet and greet your customers the right way, understanding the different customer temperaments, how to solve their problems, and how to finish each sale leaving the customer happier than when they came in. Each attendee will get a blueprint for training their staff including role-play examples and key phrases to avoid.
Session #3 - Knowing the Numbers, It's Your Money After All
You can just hand over your financials to your accountant and hope for the best, or you can learn the numbers yourself and make them work for you. This class is for the financials novices who wish to learn simple ways to understand the financials behind their business. You will learn how to calculate important numbers like Cost of Goods Sold, Gross & Net Profit, and the many different ratios that banks use to determine if your business is growing or dying. When you finish this class, you'll know exactly where your money is, what it is (or isn't) doing for you and how to make it better.
Session #4 - Cash Flow Basics - How Smart Buyers Make More Money
When is a deal from your vendor too good to pass up? When is a discount not worth the loss of cash flow? How do you know when you have too much inventory? Too little? These and other questions will be answered in this buyer's workshop including tools you can use to increase your cash flow and make you more money. You don't need a point-of-sale system to be a better buyer. You just need to know these simple principles of buying that dramatically change your financial picture.
Which will you choose and why?