Friday, May 28, 2010

Avoid Ad-Speak in Your Ad Copy

I've talked about it before here and here and here.

When your radio or TV ads sound like ads, people will tune you out. We've become immune to ad-speak. We don't hear it. We don't see it. We don't believe it. It is the white noise in the background of our lives.

You've heard my radio ads and you know they don't sound like a typical ad. Now I have proof!

Tom Wanek, author of the book, "Currencies That Buy Credibility" has created a new tool to help you check your ad copy for ad-speak.

Go here to read his blog on it (the George Carlin video alone is worth a click), then check out the Carlin Ad-Speak Calculator. I did.

Every single ad I ran through the calculator came up with ZERO Ad-Speak!

Check it out and let me know how well your ads stack up.

-Phil

PS Sorry about all the hyperlinks. Sometimes it's easier to send you somewhere else than repeat everything here - especially when it's said better elsewhere.

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